Apple has no upgrade program for iWork. If you bought Keynote 1, and wanted Keynote 2, you had to pay for a full new license. If you bought iWork '05 you had to buy a full new license for '06. And the same for iWork '08 which had no upgrade from the previous version - iWork '06. And yet again, for iWork '09, you have to pay the full price again.
By not having any upgrade program Apple saves money on administration. They do not need to set up a verification system of old versions on your harddisk or license numbers. They do not need to distribute different versions and make sure that all shops have both versions available.
The money they save, means that they can keep the price of iWork lower for first time buyers. It also means that they get more money themselves, and it is a commercial company after all.
No comments:
Post a Comment